1. Offer bundled balances or rebates
Although this is a busy time in the shops, people shop however balances, so do not neglect them. Bundled discounts are always welcome, for example ” Buy two items and the third will be free ” or ” The second item at 50% ”. Or, again, offer free shipping for a limited time.
Tip: People are more likely to shell out when they feel a sense of urgency, so feel free to use the words ” for a limited time ” or ” hurry up ”.
2. Get out of new special products
Gift baskets or special holiday products are often unanimous! Diversify your products by grouping them, which will create an ideal gift, or prepare a special packaging. People will really feel that you have made an effort to offer holiday-appropriate gifts, which will increase your sales!
3. Prepare a special newsletter
Put more effort into your December newsletter! Decorate it with festive colors, add one more section than usual by offering your customers your best wishes or add your promotions of the month to encourage your customers to spend on your site!
4. Decorate your site
Add a few decorations to your website! Change your visuals with festive photos and add a touch of red or green to your lyrics! It’s so easy to edit your site with Webself that it will only take a few minutes to give your site a holiday look!
Be careful , make sure you still have good readability and that your site remains aesthetically beautiful. Do not modify all your texts, and add only a few images. Too much is like not enough!
5. Invest in advertising
If there is a good time to invest in advertising, it’s now! So, pay a few euros in advertising on Facebook for example, target your audience, and create an advertisement that will announce your holiday promotions! Do not forget to include a call to action button that will encourage your target to shop on your store! For more information on Facebook advertising, here is our little guide on this subject!
Bonus! Be ready!
To be responsive to traffic and to provide quality service to your customers, you must be ready! Here are some examples :
- Have more products in stock
- Be diligent in customer service people can become impatient faster during this period
- Ensure a good return and fast delivery