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5 tips for getting your business ready for the holiday season

5 tips for getting your business ready for the holiday season

With the madness of black Friday and cyber Monday, we are now entering the holiday shopping period, which is certainly one of the busiest moments in the shops! Online shops are no exception. The French are making more and more purchases online because it is for them, the best way to avoid the crowd and the queue at the checkout.This is the time to prepare your online store but also your business to the traffic that happens, and is even already started! It would be a shame to miss out on a great opportunity to increase your income! But do not panic, WebSelf offers tips and advice to prepare your business for the holidays!

1. Offer bundled balances or rebates

Although this is a busy time in the shops, people shop however balances, so do not neglect them. Bundled discounts are always welcome, for example ” Buy two items and the third will be free ” or ” The second item at 50% ”. Or, again, offer free shipping for a limited time.

Tip: People are more likely to shell out when they feel a sense of urgency, so feel free to use the words ” for a limited time ” or ” hurry up ”.

2. Get out of new special products

Gift baskets or special holiday products are often unanimous! Diversify your products by grouping them, which will create an ideal gift, or prepare a special packaging. People will really feel that you have made an effort to offer holiday-appropriate gifts, which will increase your sales!

3. Prepare a special newsletter

Put more effort into your December newsletter! Decorate it with festive colors, add one more section than usual by offering your customers your best wishes or add your promotions of the month to encourage your customers to spend on your site!

4. Decorate your site

Add a few decorations to your website! Change your visuals with festive photos and add a touch of red or green to your lyrics! It’s so easy to edit your site with Webself that it will only take a few minutes to give your site a holiday look!

Be careful , make sure you still have good readability and that your site remains aesthetically beautiful. Do not modify all your texts, and add only a few images. Too much is like not enough!

5. Invest in advertising

If there is a good time to invest in advertising, it’s now! So, pay a few euros in advertising on Facebook for example, target your audience, and create an advertisement that will announce your holiday promotions! Do not forget to include a call to action button that will encourage your target to shop on your store! For more information on Facebook advertising, here is our little guide on this subject!

Bonus! Be ready!

To be responsive to traffic and to provide quality service to your customers, you must be ready! Here are some examples :

  1. Have more products in stock
  2. Be diligent in customer service people can become impatient faster during this period
  3. Ensure a good return and fast delivery

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